our marketing
Aside from ease of use and integrity aspects, product visibility and brand recognition are very important factors when we consider customer retention and the long term survival of our business. Marketing plays a significant role in the latter aspects.
It is, of course, much easier to penetrate a market when you have an unlimited marketing budget. But we believe similar results can be obtained by the sensible use of our marketing budget, stringent control of our cash flows, and tools to track and measure the effectiveness of our marketing dollar. It is prudent that we spend our marketing budget wisely across several key areas, including (in no particular order):
- Each week we purchase television commercial spots nationally. Over the coming weeks we have purchased the Channel Ten 11 am news in Sydeny and the Channel Ten Sunday afternoon movie. The expected viewer count each week is between 77,000 - 210,000.
- Due to our advanced 'Search Engine Optimisation' (SEO) Cancellations.com.au is one page one of the following search terms:
Our organic ranking on Google and most other search engines is as follows:
- National Media - radio and print campaigns
- Direct Mailout to qualified industry specific lists
- Industry Associations and Events
- Strategic alliances
- Google AdWord campaigns & other Pay-Per-Click services
- Search Engine Optimisation (SEO)
- Link exchange
- Email marketing
- Data mining
- Cross selling
- Ongoing surveys
For further information, may we also recommend visiting our main menu or forward an email to our Marketing Department This e-mail address is being protected from spambots. You need JavaScript enabled to view it
